I have recently started using Google Analytics and I have to say that in line with most of Googles products it appears to work well, and has an in depth amount of information that you can drill down into.
Setting up Google Analytics is a simple enough process, you need to go to www.google.com/analytics and enter the normal information. (email, website etc). Once this is done you will be provided with a small amount of code that you need to place on your site.
Google's service was modeled upon Urchin Software Corporation's analytics system, Urchin on Demand (Google acquired Urchin Software Corp. in April 2005). Google still sells the standalone installable Urchin software through a network of value-added resellers.
It can take a day or so before Google Analytics starts processing the data from your site, however the information that it provides is both clear and meaningful.
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