The theory of Title Tags we are discussing applies to all websites and Blogs, we show how to fix this behaviour in the Blogger Templates, however if you use Wordpress here is a great little SEO Title Plugin that you can use.

You may have noticed that when you post an article via your blogger dashboard the default title tags append the Blog name to the front of the title. This means that if you have the title "5 ways to Make Money Fast" the actual title as the search engines see it will be...

The Million Dollar Experiment heads Down Under: 5 ways to Make Money Fast

"So what" I can hear you saying - well the facts are that search engines take the title tags very seriously indeed, and they start at the beginning with the first few words being the most important ( or supposedly most relevant ) and then it drops after that as I have illustrated below.

So as you can see we are wasting most of our prime real estate with the title of our Blog and unless you are really famous it is highly likely that any search's that are going to be relevant to your site are more likely to be picked up in the title of your actual Post so we are going to change our Blogger template so that this comes first and the Blog name second.

How to change the Blogger Template to Show title of Post before Blog name on Single Posts
We need to edit the template so head into your Blogger dashboard and click on template then edit html to get access to the code that we need to change. Once you are in there you need to follow the instructions on this post Changing the Blogger Title Tag. All it involves is cutting and pasting some new code.

It worked for me, check out how the title now sits...

How to change the Title of your Main Page
Now this may seem so obvious that its ridiculous however what are the key words that you are using in the main title of your blog... all I had was The Million Dollar Experiment Down Under. Now this was great for people searching for the "million dollar experiment", I was ranking 2nd only to Steve Pavlina for that - however not to many people really search for that on a daily basis. So I have now added the keywords that I am concentrating on to the beginning of the Title. If you look at the main title of my page now it reads Make Money Fast - The Million Dollar Experiment Down Under.
To change this yourself go into the blogger dashboard click on Settings , then Basic and simply add in your keywords to the title of your Blog.

I would advise that you give it a shot, it can only help the search engines pick up on what you are really writing about. Make sure that you back up your template first!

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