If you have a site that converts well and also has reasonably paying clicks coming through it is possible to turn a profit by paying for traffic by way of systems like Google Adwords and targeting low priced keywords.

With any luck and if the content of your site is niche and sought after you should be displaying ads that pay well. By getting the traffic for a small amount and with any luck converting it to a higher amount profit is of course made.

Suggestions that I can make if you are thinking of using adwords are as follows..

1./ Set a daily budget - stops things running away on you
2./ Use a keyword tool to target the long tail of search terms
3./ Remember a click that you pay 5 cents for is as good as a click you pay $1 for as long as it is the same target market.
4./ Take your time and don't be afraid to experiment.

Myself I never pay any more than about 10 cents a click, as I don't think you really need to if you farm the keywords properly.

Adwords is a little overwhelming when you first login, but I encourage you to spend $5 on a small campaign and familiarize yourself with the system, once you get the hang of it, you will find it relatively simple enough.

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