Lately I have been approaching my sites with an SEO plan to try and improve their positioning for certain words. Anyway I thought other people out there may want to do something similar for their own sites and may not know where to start - so I have thrown together this simple SEO optimization template that you can follow.

Step 1 - Analyze your Organic Search Terms
Firstly you should have Google Analytics installed on your site and running for at least a week. Check out your top 5 to 10 keywords and see whats being sent organically to your site.

Step 2 - Check the popularity of key words and competition - decide
I would advise that you use keyword tools to find out what people are actually searching for. An ideal match for your site is keywords that are popular and you are maybe already getting a few searches from them which you can see coming through in Analytics. This means Google already thinks they are a good match for your site, its just a matter of making them an even better match.

Heres a list of keyword tools that I find useful - Keyword Tools

Step 3 - Title tags
Now that you know where you are going it is time to create the title tages, and make sure they reflect the keywords that you are trying to optimize for. Start at the left with the most powerful words and head to the right, try to have a maximum of 6 - 8 words.

Step 4 - Headings
It is believed that headings in the traditional < h1 > or < h2 > tags are the most optimal, consider placing your keywords in these tags on the page you are trying to optimize.


Step 5 - Content
Last but not least mention the words at least a couple of times in the main body content of the site. This should not be to hard to do because this is what your site is about right?

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