Google Giving Me Some Love

I have really noticed a pick up in traffic over the last few days infact it has pretty much doubled which is very pleasing to see. Traffic to this site had gone through a bit of a decline over the last couple of months however it seems to be turning around again.
We all know that traffic = money, so the more traffic that you can swing your way should equate to more dollars in the bank.

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Basic SEO Plan for a Website

Lately I have been approaching my sites with an SEO plan to try and improve their positioning for certain words. Anyway I thought other people out there may want to do something similar for their own sites and may not know where to start - so I have thrown together this simple SEO optimization template that you can follow.

Step 1 - Analyze your Organic Search Terms
Firstly you should have Google Analytics installed on your site and running for at least a week. Check out your top 5 to 10 keywords and see whats being sent organically to your site.

Step 2 - Check the popularity of key words and competition - decide
I would advise that you use keyword tools to find out what people are actually searching for. An ideal match for your site is keywords that are popular and you are maybe already getting a few searches from them which you can see coming through in Analytics. This means Google already thinks they are a good match for your site, its just a matter of making them an even better match.

Heres a list of keyword tools that I find useful - Keyword Tools

Step 3 - Title tags
Now that you know where you are going it is time to create the title tages, and make sure they reflect the keywords that you are trying to optimize for. Start at the left with the most powerful words and head to the right, try to have a maximum of 6 - 8 words.

Step 4 - Headings
It is believed that headings in the traditional < h1 > or < h2 > tags are the most optimal, consider placing your keywords in these tags on the page you are trying to optimize.


Step 5 - Content
Last but not least mention the words at least a couple of times in the main body content of the site. This should not be to hard to do because this is what your site is about right?

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Increase Search Engine Traffic by 38 Percent in One Month

During the Month of April it is no secret that I have been trying like a bat out of hell to increase the traffic to this site. A number of SEO tweaks have been done over the last month and I thought you may be interested to see in real numbers what kind of effect this has had. For a comparison I am going to show you February's Google Search referrals, then March's and then Aprils. (Bearing in mind that not much was done in the way of tweaking during March.). Something else I have noticed is that visitors that arrive via the search engines tend to convert better than your regular visitors. This means that by getting more search engine traffic to your site it should convert into higher CTR's and more money.

February we are looking at 205 Visitors over 28 days - 7.32 per day

March we had 230 Visitors over 31 days - 7.41 per day + 1.22 %

April we had 307 Visitors over 30 days - 10.23 per day + 38.05 %

In May we should get another decent rise because it is only really the last two weeks of April that things started improving. It does take time for the search engines to pick up on changes that you have incorporated and for them to re-index your site.

For more info on how we increased our search traffic by 38 percent in one month you can view the rest of our Traffic Boost Articles.

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